Promotional products are a vital part of any business’s marketing strategy. Not only do promotional gifts help nurture a positive attitude on the part of the consumer towards the business concerned; they are also retained far longer by consumers than, say, an advertisement in a magazine or newspaper. As with all marketing drives, however, it is important to balance quality of product against cost. One solution often favoured by marketers is to organise the bespoke manufacture of foam products.
Foam is an incredibly versatile and cost-effective medium to choose for the production of promotional items. Not only is there a wide choice of flexible foams (such as certain polyurethane or PU foams, including sponge foam) and rigid foams (such as certain polyethylene or PE foams, including EVA); there is also virtually no limit to the range of shapes and sizes that can be produced using foam. UK businesses have in recent years, for example, commissioned promotional products as diverse as stress balls, large sponge hands, hats, and dice.
Foam products are doubly attractive in that they can be made in almost any colour required; thus enabling the reproduction of corporate colours, or colours that are likely to appeal to consumers.
The main reason for choosing foam though from a promotional angle has to be the ease with which logos and other messages or designs can be printed on to foam products as part of the overall manufacturing process.
At Technical Foam Services our experts will be happy to convert any concept quickly and cost-effectively into quality promotional foam products.